Doggy day-care – what is it?
Doggy day-care can best be defined as short-term, day-time care for dogs in bespoke premises. Think child-care, creche and a theme park all rolled into one. The services cover play, exercise, socialisation, interactive games, training, agility, grooming and spa treatments to name just a few.
Many facilities are wired with live streaming webcams so that owners can log-in to see their dogs throughout the day.
Some care providers also provide a fleet of doggy vehicles, transporting pets to and from homes at the start and close of play.
A few day-care centres have been successful in getting a 2nd licence to enable overnight ‘boarding’ as distinct to ‘kennels’.
Above all, an operator needs to provide a clean and safe environment for the dogs in their care and for the people taking care of them.
A MyWaggyTails doggy day-care franchise raises the bar on a great day out for deserving fur babies.
Creating and growing your dog-care business
Doggy day care businesses are increasing in popularity as awareness grows of the benefits they bring to our pets and the range of services they offer.
Some doggy daycares also offer overnight or weekend boarding services, or an emergency option for boarding if an owner is unexpectedly delayed.
MyWaggyTails helps you grow your own successful dog businesses. Our franchise offering presents a very rewarding opportunity for pet lovers and business-minded folk to combine two of their pleasures.
Low investment options
Great investment returns
What is a franchise?
Franchising is a business model. It provides an opportunity that allows the franchisee (possibly you) to start your own business by buying a license and legally using someone else’s (the franchisor’s) brand, expertise, marketing ideas, and processes. Most McDonalds and Subway branches are franchises.
Our franchises include:
- Dog walking, pet sitting and home visits
- Doggy day-care
- Home boarding
Doggy Day-Care in a ‘box’
In essence, MyWaggyTails provides you with a ‘business in a box’, helping you to get your doggy day-care centre up and running quickly. It’s based on a proven business model which reduces the risks of you wasting money and time doing the wrong things, and it comes at a very sensible price.
A MyWaggyTails day care franchise business is fully insured and built around high standards and best practice but we still leave room for flexibility and your personal touch.
Plus, we offer business and marketing support services too. Such services include:
- Business planning, consultancy and coaching
- Marketing, website design, promotional literature and social media
- Operations, licensing, documentation, processes, bookings and payments
- Training & development
There’s never been a better time to start your dog business
The support we give
Our support is invaluable when setting up your franchise. We’ll sit down with you and understand your early thinking and plans, sharing our experience, inputting where appropriate and guiding you through the potential maze. We’ll assist on your business plan, guide you through the licensing process, help you prepare the necessary documentation, policies and processes. We’ll assist in the necessary training, your operational process and marketing plan and its roll out, until you feel comfortable and confident enough to take complete control.
Licence to use our trademarked logo, branding, materials and templates
Full training and operations manual
Marketing plan, microsite, and promotional literature
Local area marketing launch of your franchise
We will give you advice on selecting the right location, and guidance on issues such as rent viability, lease agreements, licensing and planning challenges and annual fees.
We will guide you through the regulatory requirements and design layouts, including options for equipment to help build your business with trusted suppliers and sources.
We’ll guide you through the necessary dog and business-related insurances.
We will provide a tailored marketing plan, including initial launch for your new business that covers your services and incorporates local area marketing, PR, social media activity, online marketing, a bespoke microsite on our MyWaggyTails website, key marketing materials and much more.
We will provide training and documentation that will cover all aspects of the operation of the business. A mandatory part of your franchise training includes:
Canine First Aid Training
A mandatory part of our franchise is that a partner principal must attend (and pass) their accredited Canine First Aid Training course. The courses are always fun, enjoyable and very informative so you have all the information and skills needed to save a dog’s life! There are lots of practical hands on participation so that you know how to perform all the vital elements to save a man’s and woman’s best friend!
Ofqual Level Professional - Canine Care and Canine Welfare: Professional Day Care and Boarding
This mandatory 2 month correspondence course is designed to satisfy the new licensing requirements for those wishing to achieve the Higher Standard set out in the Animal Welfare Licensing guideline.
The course is made up of two units, Canine Welfare and Canine Care. Each Unit requires approximately 30 hours of study. The course totals 60 hours of study, the guideline is 7.5 hours per week study time to complete the course within 2 months, however, the course may be completed sooner.
As a franchisee, you buy the right to develop your business in a defined geographical area, with a guarantee that there will be no MyWaggyTails competitor in your agreed proximity
MyWaggyTails is committed to your success.
Why work with MyWaggyTails?
Not everybody feels they have the necessary training, skills or experience to go it alone. Nor sufficient grasp of the various laws and regulations with which to comply, in order to be licensed by your local authority and avoid a potential criminal record for animal welfare transgressions.
But if you have a passion for dogs and believe you can make your dog business a success, working with MyWaggyTails reduces the risks of wasting both your money and time doing the wrong things, by benefitting from our experience, creativity and success. We help provide you peace of mind. And we give you a pathway to keep growing your dog business.
We offer you a high earnings potential with low set-up costs and reduced risks by basing your business on an already successful and proven business model with the active support of the principals.
Who are MyWaggyTails looking for?’
No one person is the same as the next. We’re looking for franchise partners who are likely to exhibit the following:-
- A love, passion and an understanding for dogs
- Someone for whom running their own business appeals
- Strong interpersonal and communication skills
- A full driving licence is handy
- Sociable, outgoing and empathetic
- Highly motivated, hard-working, organised and up for some more learning
- A good level of fitness
- Business experience is advantageous, but it is not essential.
- The drive and determination to make your business succeed even on a dark, wet, cold winter’s morning.
- People with the financial resources or access to funds, for the initial investment but most importantly, to sustain you through getting your business up and running.
- Perhaps a site already is a great place to be.
- Someone looking for an exciting new challenge and life chapter.
If you’re in need of experience in handling dogs, the Kennel Club advise that you should consider volunteering at your local kennels or rescue centre. They’ll often house a good range of dogs of various sizes, age and temperament, so you’ll be fit to face whatever comes your way.
Are you ready for some numbers?
Tel: 0203 962 20020
Registered address: PolkaDot Consulting Limited, 3rd Floor, 86-90 Paul Street, London EC2A 4NE
MyWaggyTails is fully insured. Licensed for Home Boarding and Day-Care by South Oxfordshire Council – Licence Number: 20174
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