About us

Shortly after Randle left the Royal Navy he was lucky enough to get a job working for Sir Richard Branson’s Virgin Group. A few years later, his office phone rang. He answeredå and a voice said, ‘Hi Randle, it’s Richard. You know something about boats don’t you?’ He replied, ‘I’m sorry, who is this? The voice politely answered, ‘Richard, Richard Branson. Look, I’ve been offered a paddle-steamer for sale, you know, for events, parties and things. Will you go and have a look at it, it’s in a dry-dock somewhere, find out if it goes and everything, see whether I should buy it and if I do, how it all works.’ A crazy time working with Sir Richard followed.

Then fast forward a career leading multiple-award winning marketing and events agencies, including several start-ups, and employing over 200 personnel working with great brands like Microsoft, Vodafone, Virgin Media, Peugeot and Deloitte to name but a few.

Randle is also a former Chairman of the Institute of Promotional Marketing. He has an honorary doctorate in education from Leeds Beckett University and he won a Guinness World Record for Vodafone, producing the largest silver service ball for 11,500 people. An eclectic cv we know.

One day his sister, Mitch asked for help with her dog-care business. It was going ok but after 5 months operating, business was slow. Randle overhauled her brand, website, messaging, promotion, digital marketing and operational processes. 18 months later she begged him to stop promoting her business as she couldn’t cope with any more customers or enquiries. Cheekily she asked if Randle would first prepare her for the new licensing regulations.

Four months later, Mitch’s dog-care business was audited by her local authority, rated 5 stars and granted a home boarding license for 10 dogs. More importantly, she has a raft of 5-star customer reviews on Google, Facebook and Yell.

Building on that success, Randle decided to bottle up and share what they both know, to help others start or grow their own dog businesses, provide a range of services, quietly powered by MyWaggyTails Business. So, here we are…