mywaggytails business dog walking

Estimated annual earnings after the 1st year of operation.


Starts from £1,999

Fun and money. Exercise. Escaping the grind of the daily commute. Flexibility. Working from home. No more toxic work environments. Customers who are not shy at letting you know how they feel. Freedom. Job satisfaction.

Health Warning
Like everything, there are no guarantees in life. Location, training, culture, breadth of offering, competitive forces, pricing, pet demand and your own application all have their part to play.

Here’s a basic guide to the numbers, but you must do your own homework and corroborate our assumptions.

MyWaggyTails Lite

(Dog Walking, Pet Sitting and Home Visits)

Licence fee
5 Year Licence Fee£1,999 + VAT
5 Year Licence Fee – Standard price£2,499 + VAT
Alternative fee options
Lifetime licence*£2,999 + VAT
5 Year renewal licence£499 + VAT
Annual royalties or subscription model



5% of all sales
(Management 3.5%; Marketing Support 1.5%)
Annual subscription£1,500 + VAT

Please note:
Year 1 subscription is a pro rata subscription and only applies from Month 6

Included in your annual royalty/subscription: –
Business insurance each year for 5 years
Web presence, including hosting and maintenance + SEO
Ongoing support, training and webinars
Enquiry and booking system

Not included in your annual royalty/subscription
Upgraded booking system (eg £550/yr)
Transport, transport insurance and related running costs
Internet and mobile costs
Additional promotional materials/branded clothing
Payments system
Any license fees
Any professional or legal fees

Optional extras
See separate information sheet
Correct as at April 2021

MyWaggyTails provides you a ‘business in a box’. We take you through initial planning, help you understand your legal obligations, train you in dog first aid, canine behaviour and canine welfare as well as the key aspects of running a dog business, prepare the necessary documentation, providing your petcare insurance and getting you licensed (if applicable), giving you your web presence and promotional literature, helping you launch your business to the local market, and to grow your business over the coming months and years, to ensure it’s a success, for you, your family, and of course for your 4 legged friends.

Service OfferingGuide income

Dog walking, pet sitting and home visits


Assume £12/dog hour (check to see what’s the going rate in your area). 15 dogs walked a day in 3 groups. 5 days/week. 4 weeks a year holiday. Weekdays only.

Sales = £43,200.

Less Overheads

You have to cover transport, fuel, phone/data bundle, transport business insurance and your franchise fee or training, marketing and insurance costs. And of course, there’s the tax man to pay. But as you can see, there’s money to made from dog walking and top-ups from pet sitting and home visits.

But… from a standing start, assuming some competition, unless you’re well known in your community, aim for Year 1 sales of £12k

If you’re a MyWaggyTails franchise partner, then the necessary training, tools, marketing and insurance are included.


Training and development programme

Dog walking, pet sitting and home visits franchise.

Induction/On Boarding
What’s involved in your training programme
How and when are we doing what parts of your training (mutual agreement)
Introduction to MyWaggyTailsWho we are
What we do
How we help
What’s included
Other things to consider
Franchise fees, renewal, lifetime, royalties/subscription
How to contact MyWaggyTails
Business Planning
Planning your business
What goes into a business plan
Why it’s important
Start your business plan
The dog business
General overview
Additional information sources
Trade bodies
Dog walking
Home visits
Pet sitting
Home boarding and day-care
Laws, regulations and bylaws
What the laws say
Local officials
Business insurance
Transport + insurance
Get your DBS check
Skills and trainingFace to Face
3rd party: First Aid and Canine behaviour and welfare
Market analysis
Who are your customers
What do potential customers want
Know your competitors
SWOT analysis of your competitors
Finding your Unique Selling Points
Market your business
Our brand, rules, assets – where to find them
Naming your business
What to say, how to say it
Family and friends
Brand ambassadors
Professional ambassadors
Word of mouth
Spreading the word
Marketing the Centre does
Marketing support we provide you
Local Area Marketing
Marketing you need to do: Awareness, relationship building, local promotion
Promotional materials inc promotional business cards and leaflets/flyers
Web marketing
Your web presence inc template and content creation
Social media
Things to do to get business
Existing clients inc testimonials
Photos and videos
Measuring our marketing
Growing your business
Operating your dog walking business
Your Operations manual
What’s involved
Structuring your day
Risk assessments
Emergency precautions
Health & Safety – Lone Worker
Data management
Customer records
Privacy Policy
Documentation: online enquiries, booking, Dog Information Form, Diary, Online forms
Terms and Conditions
Email templates
Customer feedback
What dogs?
How many dogs and what types will you walk?
On lead, Off lead?
3 Step Check
Meeting clients
Saying No
They say No
Services and best ways of working
Canine behaviour
Walking dogs
Equipment provided
Equipment needed inc transport
Transport – crates or harnesses, branded or not plus plus
Pick ups
Drop offs
Waste disposal
From nothing to something
Terms and Conditions
Customer contract
Financial management
Start-ups costs
Operating costs
Payment systems and management
Keeping accounts
VAT, Tax and National Insurance
Growing your business


Dog Walking, Pet Sitting and Home Visits Franchise

What’s included in your licence fee and annual royalties/subscription.

A MWT franchise enables you to become part of a proven business model, which includes many benefits:

  • License to use our trade marked logo and branding
  • Comprehensive insurance each year
  • Your own exclusive dog walking territory
  • 5 years licence with automatic right to renew
  • Guidance on suitable vehicles, custom built van cage or harnesses and branded vehicle signage advice
  • Introductory training and virtual training to include business, operational and technical training
  • Specialist accredited training in canine first aid and dog walking/canine behaviour
  • Training and help to promote your business through social media, advertising and PR
  • Branded clothing to showcase your professional pet care brand
  • A low-risk, supported way to set up your own business
  • Pre-launch, launch and continuing support and advice
  • Your own area within the professionally designed mobile responsive MyWaggyTails website www.mywaggytails.co.uk
  • A flexible lifestyle, based on your love of animals, that you can fit around your family
  • A regular income stream, with repeat business as you build your reputation in your locality
  • Business launch support
  • Comprehensive pre and post launch local marketing support
  • Tailor made individual area within the MyWaggyTails website

On-going support includes:
  • Emergency phone support
  • Networking and support from other franchise partners as our network grows
  • Online financial management advice
  • Online advertising campaign
  • Professional PR agency support

Key Franchise Benefits
  • No previous experience required
  • High income potential rising from £12-32k+ per annum
  • Full training in sales, marketing, administration and operational procedures, learning everything you need to run your own dog business.
  • 2-3 days comprehensive training
  • Comprehensive insurance for 5 years
  • Working part-time or full-time
  • Ongoing training
  • Low overheads
  • Ongoing support
  • Run the business from home
  • Marketing campaigns
  • Flexible working hours
  • Use of all MyWaggyTails branding and content assets
  • Fits around the family
  • Lead generation
  • Complete business start-up package
  • Expert advice on the industry

Initial Training

The training takes place over 2/3 days and includes:

  • MyWaggyTails overview and the market place
  • Laws, regulations and best practice
  • Setting up and running your MyWaggyTails business
  • Technical training
  • Recruitment of walkers and sitters
  • The MWT booking system
  • Sales and marketing
  • Administration, accounts and reporting

The MyWaggyTails franchise includes the following:
  • Trading under the MyWaggyTails brand name
  • Use of the MyWaggyTails brand name and brand assets
  • An exclusive dog walking, pet sitting and home visits territory
  • Networking with other franchisees
  • Ongoing central support
  • Complete start-up package – including stationery (promotional leaflets, promo business cards)
  • Operations manual
  • A dedicated & integrated web presence
  • Your own page on the main website
  • Your own email address
  • MyWaggyTails booking system
  • Social media profile set-up, content library and introductory training including Facebook, Instagram, Google My Business and Google Map and Bing
  • 2,500 A5 Leaflets
  • 1,000 promo business cards 
  • Dog first aid course (regional)
  • Online advertising
  • Branded and personalised dog tags
  • Corporate apparel (2x polo shirts and 2 x sweat shirts)

Other benefits include:
  • A growing marketplace
  • Trusted brand with 5 star ratings
  • Regular, repeat custom
  • Flexible working hours to suit your lifestyle

Certificates: DBS/CRB check required for all persons involved (your own ‘notional’ cost).

Please note: A local authority dog home boarding license is required if offering boarding as a service. We can assist in obtaining this.

A range of supplementary services and options are also available.

Are ready for adventure – whatever the weather?
  • Fit for the journey?
  • Dog walking
  • Pet home visits
  • Pet sitting
  • Pet taxi

Our exciting franchise allows you the freedom of working for yourself in the growing pet care market. Your passion for pets, combined with professional training, will ensure that your clients receive the very best service.

MyWaggyTails – caring for dogs by people you can trust

Sanity check

Is pet-care right for you?

Think pet first! Even on wet, cold days when you’re feeling less than 100%. Can you? Will you?

Is a franchise right for you?

A franchise business isn’t for everyone. Even with comprehensive support from the centre, you will need to decide whether your skills, capabilities and personal motivation are right for this business. A franchise business requires…

Strength: You must be able to devote time and effort to building a presence with your local community. People do business with people they like, respect and trust.

Commitment: You must be sure that your family is prepared for your commitment (they may even be able to offer support). Equally, you need to be confident you can financially support yourself and your family whilst you get the business up and running to retain that commitment.

Investment: You need the financial resources to initially make it work. And of course, this can be helped by a bank. We have various options available for you to consider, to help you make this happen if this business is right for you.

Is running your own business right for you?

It can be lonely at the top (and at the bottom)

Self-employment requires…

  • Pro activity
  • Passion
  • Ambition
  • Being in charge of your own destiny
  • Organisation
  • Committed to starting your own business and making it succeed.
  • Healthy – this business calls for fitness.

If a MyWaggyTails franchise sounds just the ticket, simply let us know!

Discuss the idea with your family. Prepare your questions, then when you’re ready, arrange to meet up with us for an exploratory chat. Who knows? It might be the start of an exciting new chapter.

Other Franchising options

mywaggytails business dog family

Dog Day-Care Franchise

mywaggytails business hot hotel

Home Boarding Franchise


Tel: 0203 962 20020

MyWaggyTails Business

Registered address: PolkaDot Consulting Limited, 3rd Floor, 86-90 Paul Street, London EC2A 4NE

MyWaggyTails is fully insured. Licensed for Home Boarding and Day-Care by South Oxfordshire Council – Licence Number: 20174

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MyWaggyTails Business is a trading name of PolkaDot Consulting Limited. Registered number: 10747574
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