The Dog Business

Whats in it for me?

Fun and money. Working in an industry with big numbers and steady, even growth for the right people with the right approach and knowledge, means working with fun, loyal, loving customers. Many people want the best for the pets whether that’s walks, day-care, being well looked after when they’re away, grooming, training or healthcare. And they don’t always have the time to do it themselves.

Health Warning

Like everything, there are no guarantees in life. Location, premises, staff training, culture, breadth of commercial offering, investment capital, competitive forces, pricing, pet demand and your own application all have their part to play.

Here’s a basic guide, but you must do your own homework and corroborate our numbers and assumptions.

Service Offering	Guide income
Dog walking, pet sitting and home visits	£20k-£32k But… from a standing start, assuming some competition, unless you’re well known in your community, aim for Year 1 sales of £12k If you’re a MyWaggyTails franchise partner, we have a raft of tools, training and tec
Home boarding, day-care and dog walking	£12k-£60k But… from a standing start, assuming some competition, unless you’re well known in your community, aim for Year 1 income of £15k. If you do more and that’s very possible…
Commercial day-care	£40k-£120k But… from a standing start, assuming some competition, and depending on your marketing aim for Year 1 profits of £45k

Dog walking, pet sitting and home visits

Guide Income
£20k-£32k

But… from a standing start, assuming some competition, unless you’re well known in your community, aim for Year 1 sales of £12k

If you’re a MyWaggyTails franchise partner, we have a raft of tools, training and tec

Home boarding, day-care and dog walking

Guide Income

£12k-£60k

But… from a standing start, assuming some competition, unless you’re well known in your community, aim for Year 1 income of £15k. If you do more and that’s very possible…

Commercial day-care

Guide Income

£40k-£120k

But… from a standing start, assuming some competition, and depending on your marketing aim for Year 1 profits of £45k

Resources

The dog business

Why choose the pet industry?
Do you love animals?
Types of dog businesses
Key doggy statistics
What’s in it for me?
It’s not all a walk in the park
Are you fit to play?
The legal and regulatory landscape
Dog-care licensing
Licensing and professional guidelines
Professional guidelines for Dog Walking (UK)
Guidelines for Home Boarding and Day-Care (England)
Guidelines for Commercial Day-Care (England)
Guidelines for Home Boarding (Scotland)
Guidelines for Commercial Day-Care (Scotland)
Planning permission
Professional guidance
Franchise partners we're looking for
Preparing your business plan
Starting a dog business
When can I ‘Go Live’ with my dog business
What next?

Franchising

What is a franchise?
What should I look for?
Franchise support
Franchising advantages
Franchising disadvantages
Types of business franchise arrangements
Evaluating a franchise
Franchise costs and returns
Final reality check
Market research
Enterprise Finance Guarantee from Natwest
Starting a Dog Business (PDF Download)

Videos
60 seconds introduction: Starting your own dog business, partnering with MyWaggyTails
Alfie says ‘we need your help’
Behind the scenes – home boarding for dogs with MyWaggyTails
Why do businesses (and dog businesses) fail and what you learn?
Setting up your dog business in 28 days
Tips on starting your own dog walking business
Thinking about starting your own dog business? Why it’s difficult to quit your job.
MyWaggyTails – the Director’s Bloopers
An introduction to a MyWaggyTails home boarding franchise
A lesson I learnt from Sir Richard Branson

MyWaggyTails Business

Registered address: PolkaDot Consulting Limited, 3rd Floor, 86-90 Paul Street, London EC2A 4NE

MyWaggyTails is fully insured. Licensed for Home Boarding and Day-Care by South Oxfordshire Council – Licence Number: 20174

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